With Microsoft formally withdrawing its offer for Yahoo earlier this month, Yahoo has indicated that a partnership with Google may be on the cards.
This would involve Google providing text based ads to run next to Yahoo’s Search engine results.
There are already a large of number sites that utilise Google’s AdSense program, which allows individual site owners to share in the revenue generated by sponsored search campaigns (learn more about the difference between sponsored and natural search here).
Although Yahoo has already conducted limited trials during April 08 –no formal announcement has yet been made by Yahoo when (if ever) ads generated by Google will run on Yahoo’s site.
More at: ZDNet
