Before we embark on an eCommerce solution for our clients we like to look at their business and whether there are REAL benefits in providing this solution to them.
A classic example of a HIGHLY successful website with no “public” eCommerce solution is RealEstate.com.au. Obviously people aren’t going to buy a $300 k property with their credit card, so eCommerce is not really necessary for them. Is eCommerce suitable to your business?
The key reasons people buy goods online:
| 1. |
It is the only way to buy a particular product/service |
| 2. |
It is cheaper to buy online |
| 3. |
It is more convenient to buy online |
| 4. |
There is some other benefit (i.e. “reward points” or similar). |
